OUR HISTORY

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1950
“EL FARO” SHIRT TAILOR.

Our origins lie in a small family tailor business in Ourense, in inland Galicia (Spain).

1975
THE BRAND.

We dressed the social avant-garde who introduced democracy to Spain. We altered the ironed and corseted style of the late Franco era with relaxed volumes and natural materials. We allowed linen to wrinkle. Natural instead of iron.

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1982
WRINKLES ARE BEAUTIFUL.

This phrase covers the entire philosophical dimension of the brand, which does not only enter the aesthetic space of fashion, but also the ethical space. It forms part of the Spanish mindset not only as the concept for Adolfo Domínguez, but also as an expression to appreciate the intrinsic beauty of fabrics and of people.

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1985
VOGUE.

International press positions us as one of the most relevant European brands at the moment. L’Uomo Vogue dedicated a broad monographic report to Adolfo Domínguez.

1990
THE FRAGRANCE.

With our Agua Fresca perfume, we forever impacted the olfactory memory of the entire country. Nowadays, it is still one of the most loved fragrances in Spain.

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1992
INTERNATIONALISATION.

Once consolidated in our original market, we opened to other markets. Currently, the brand has over 390 stores distributed all around the world. The main markets are Mexico and Japan.

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1997
STOCK MARKET LISTING.

The commercial success and international recognition of Adolfo Domínguez is reflected in its stock market listing. It is the first fashion brand in the country to be listed on the continuous Spanish market. A true milestone for the projection and stability of the company.

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2000
THE COMMITMENT.

“We are sons of the land, not owners.” We have taken on powerful responsibilities in the design of our collections. Since 2000, we have abandoned raw materials obtained through animal cruelty. We select fabrics and manufacturing processes that respect society and the planet. Commitment as the prelude to profound changes.

2008
THE CRISIS.

The global financial crisis cut off the expansion model that Adolfo Domínguez had been focusing on in its lines of business. The company started to lose money.

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2017
NEW ERA.

Adriana Domínguez took over control of the company. Her rescue plan is an exercise in creativity and sacrifice. She decided to merge the various lines into a single collection. A return to the essence of the brand. With a new communication strategy, the brand recovered its previous social relevance. The award-winning campaign “Be older” became the “Wrinkles are beautiful” of the modern day. The company moved back into profitability and became a case study of a turn-around.

2019
THE AGORA.

The company returns to its artistic roots with the introduction of the Agora method. Using this method, the brand's design teams work together to create all the garments based on the same concept. After years of absence, it returns to the catwalks with a renewed proposal: non-professional models and off-location fashion shows.

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2020
ARTIFICIAL INTELLIGENCE.

Adolfo Domínguez launches the first online personal shopper for a fashion brand in Europe.

ADN BOX combines the experience of the brand's stylists and artificial intelligence to send 5 garments to its customers that exactly match their tastes and lifestyle without the need of choosing it.

Get to know ADN Box here.

2021
NEW STORE MODEL

The brand is launching a new concept of shops with an Atlantic soul.

The new shops use natural and zero-kilometre materials and include installations by local artists.

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2022
THE PARADE NON-PARADE.

Adolfo Domínguez fashion shows continue to evolve.

In 2022, they are transformed into an immersive experience in Matadero (Madrid) that includes live music, artistic performances and signature fashion garments.

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