BE OLDER
They say the world is for the young.
Only the newest, freshest,
most current things matter.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw4bbe4c2f/images/landings/campaigns/semasviejo/AD_MAN_CAMPAIGN_FW18_SEMASVIEJO_01_911.jpg?sw=324&q=90)
But people from older generations know things.
They’ve seen things.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw95f963fd/images/landings/campaigns/semasviejo/02-911.jpg?sw=324&q=90)
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dwac3d4eb5/images/landings/campaigns/semasviejo/AD_MAN_CAMPAIGN_FW18_SEMASVIEJO_11-911.jpg?sw=324&q=90)
They know that what’s new
isn’t necessarily better.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dwa90f7fe2/images/landings/campaigns/semasviejo/01-119.jpg?sw=330&q=90)
They know that what’s fashionable today,
may just be a bad memory tomorrow.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw2679b9e1/images/landings/campaigns/semasviejo/AD_MAN_CAMPAIGN_FW18_SEMASVIEJO_05-911.jpg?sw=324&q=90)
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw7f616176/images/landings/campaigns/semasviejo/7-911.jpg?sw=324&q=90)
That it’s better to have four good shirts in the closet than a new one each month thrown out of the closet and into the bottom drawer.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw027a0c10/images/landings/campaigns/semasviejo/AD_MAN_CAMPAIGN_FW18_SEMASVIEJO_02-911.jpg?sw=324&q=90)
That it’s ridiculous to buy something and never use it.
That it’s not about buying more, but choosing better.
At Adolfo Dominguez, we want to hear what the older generation has to say. Actually, we should all try it a bit more often.
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw8a2d34f4/images/landings/campaigns/semasviejo/AD_MAN_CAMPAIGN_FW18_SEMASVIEJO_07-911.jpg?sw=324&q=90)
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dw31977572/images/landings/campaigns/semasviejo/4-911.jpg?sw=324&q=90)
![Be older Be older](https://www.adolfodominguez.com/dw/image/v2/BDWB_PRD/on/demandware.static/-/Library-Sites-ad-shared-library/default/dwb10993d4/images/landings/campaigns/semasviejo/6-911-2.jpg?sw=324&q=90)