“EL FARO” SHIRT TAILOR.
Our origins lie in a small family tailor business in Ourense, in inland Galicia (Spain).
We dressed the social avant-garde who introduced democracy to Spain. We altered the ironed and corseted style of the late Franco era with relaxed volumes and natural materials. We allowed linen to wrinkle. Natural instead of iron.
WRINKLES ARE BEAUTIFUL.
This phrase covers the entire philosophical dimension of the brand, which does not only enter the aesthetic space of fashion, but also the ethical space. It forms part of the Spanish mindset not only as the concept for Adolfo Domínguez, but also as an expression to appreciate the intrinsic beauty of fabrics and of people.
International press positions us as one of the most relevant European brands at the moment. L’Uomo Vogue dedicated a broad monographic report to Adolfo Domínguez.
With our Agua Fresca perfume, we forever impacted the olfactory memory of the entire country. Nowadays, it is still one of the most loved fragrances in Spain.
Once consolidated in our original market, we opened to other markets. Currently, the brand has over 390 stores distributed all around the world. The main markets are Mexico and Japan.
STOCK MARKET LISTING.
The commercial success and international recognition of Adolfo Domínguez is reflected in its stock market listing. It is the first fashion brand in the country to be listed on the continuous Spanish market. A true milestone for the projection and stability of the company.
“We are sons of the land, not owners.” We have taken on powerful responsibilities in the design of our collections. Since 2000, we have abandoned raw materials obtained through animal cruelty. We select fabrics and manufacturing processes that respect society and the planet. Commitment as the prelude to profound changes.
The global financial crisis cut off the expansion model that Adolfo Domínguez had been focusing on in its lines of business. The company started to lose money.
Adriana Domínguez took over control of the company. Her rescue plan is an exercise in creativity and sacrifice. She decided to merge the various lines into a single collection. A return to the essence of the brand. With a new communication strategy, the brand recovered its previous social relevance. The award-winning campaign “Be older” became the “Wrinkles are beautiful” of the modern day. The company moved back into profitability and became a case study of a turn-around.
The company returns to its artistic roots with the introduction of the Agora method. Using this method, the brand's design teams work together to create all the garments based on the same concept. After years of absence, it returns to the catwalks with a renewed proposal: non-professional models and off-location fashion shows.
Adolfo Domínguez launches the first online personal shopper for a fashion brand in Europe.
ADN BOX combines the experience of the brand's stylists and artificial intelligence to send 5 garments to its customers that exactly match their tastes and lifestyle without the need of choosing it.
Get to know ADN Box here.
NEW STORE MODEL
The brand is launching a new concept of shops with an Atlantic soul.
The new shops use natural and zero-kilometre materials and include installations by local artists.
THE PARADE NON-PARADE.
Adolfo Domínguez fashion shows continue to evolve.
In 2022, they are transformed into an immersive experience in Matadero (Madrid) that includes live music, artistic performances and signature fashion garments.